Born and raised in Hong Kong, Justin Sweeting has over eighteen years music industry experience, centered within Asia. Having established the pan-regional, cross media platform AMP (Asia’s Music Platform) for Channel [V], Justin went on to co-found Magnetic Asia (www.magneticasia.com) as Music Director. Magnetic Asia operates festivals & events: Clockenflap (www.clockenflap.com), Sonar Hong Kong (www.sonarhongkong.com), YourMum (www.yourmummusic.com); Ticketing (www.ticketflap.com); and offers further agency services to a broad reach of clients including digital marketing, PR, production and consultancy. Connecting the dots between Asia and the global industry at large, Justin enjoys spreading the word on the region’s music potential and is actively involved in its positive evolution.